Digital Marketing

Living the Digital Marketing dream

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Find out how this poster boy for Digital Marketing went from modelling in Johannesburg to Digital Strategist in London in a few months. Darren Struwig is proof of how the world’s leading course in Digital Marketing can change lives. In 2013, he was 22, an ex KTV-presenter and part time model. But this go-getter decided […]

Digital Marketing

8 Content Marketing Lessons from Coca-Cola

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  1. Engage with consumers, don’t dictate Brands like Coke understand that great content marketing means you need to engage with consumers, not dictate to them. Red Bull is leading this drive more than any other consumer brand, especially in Coke’s market. 2. Create “Liquid and Linked” ideas Coke talk about the need to “produce liquid […]

Copywriting

Coca-Cola – shy steps in a new social world

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When social media began to dominate the world, Coca Cola hoped it was a fad. Joining the trend would mean revolutionising their entire marketing culture. It’s one of the biggest ironies of the social media space. At first, the world’s most sociable consumer brand was floored by a sudden shift in the marketing landscape. With the rise of […]

Digital Marketing

Digital marketing trends from Silicon Valley

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Forbes Magazine summarised the key trends in Digital Marketing in 2012.  Outside channels of communication have greater credibility to employees than internal channels There are 4 marketing mindset shifts:  From focus on users to users and voices – the influencers of your brand  A shift from segmentation to segmentation and re-aggregation  From telling to delivering  […]

Digital Marketing

The world’s top Digital Marketing course

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Today’s marketing professionals need fast, strategic training in Digital Marketing. Gone are the days when one could spend months or years studying specialised courses. And even then, textbook learning doesn’t always produce the calibre of professional needed to hit the ground running. As a marketing professional today, you want to catapult yourself up the ladder […]

Copywriting

The Ogilvy legend

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              David Ogilvy, who only began his career in advertising at the age of 39, went on to become one of the most successful ad men the world has ever seen. By the end of the Sixties he’d led Ogilvy & Mather to billings of $130 million, rankings among […]