The power of copywriting in a digital world.
If you’re an entrepreneur, you need to brush up your writing skills.
You’d be amazed how profitable that can be.
In October 2011 I received a very challenging brief. It was for a very expensive product my client couldn’t sell.
They’d tried different writers in the past, but nothing worked. Sales were so bad, they were planning to can the product and return the unsellable stock to the supplier.
The product – a CD Rom on how to trade Forex – sells for R9,995… Worst of all, customers were going to be asked to spend almost R10,000 on this CD Rom, just before Christmas.
And I knew nothing about trading Forex.
So what happened?
I did a LOT of research and wrote the letter. All 18 pages of it.
My client began selling the product online in November 2011.
By the 2nd week of January, 97 people had bought the CD Rom. That’s just under R1 million from copywriting in two months. And an ROI that runs into thousands.
Never underestimate the profitability of the pen.